Welcome to the Lily & George Storybook, where our much-loved characters have adventures of their own. Follow George the Bee and his friends as they explore, make discoveries and find their way into one another’s stories. Each tale is a little glimpse into their world, full of friendship, curiosity and the magic of everyday moments. Settle in, get to know the characters and see where the next story takes them.
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Flopsy wants to explore the meadow without her little sister tagging along. But when a stream blocks her path, Littlefoot spots a way across that Flopsy missed. Their adventure helps Flopsy see that slowing down and exploring together can be fun. -
From emotional regulation to sleep routines, comforters support children in meaningful ways during their early development. This piece looks at the psychology behind comfort objects and the design principles that help comforters feel calming, safe, and reassuring. -
This article explores what’s inside our soft toys and why it matters, looking at the difference between recycled and first-use polyester filling, where these materials come from, and the impact they have on the environment. We share why we’ve chosen recycled polyester, how it supports a more circular approach to manufacturing, and how focusing on quality and longevity helps us avoid a fast-fashion mindset — creating soft toys designed to be loved and passed on, not quickly replaced.
