About Lily & George

Once upon a time, there were two best friends named Lily & George...

Like all good fairytales, the story of Lily & George first began with a wish. We wished upon a star that there was a gorgeous soft toy collection:

  • designed for New Zealand children
  • which encouraged creativity and imagination through role play
  • that were irresistibly cute and cuddly
  • made using the safest materials and designs
  • that quickly become lifelong friends with their special child
  • always ready to play make believe, tell stories, listen and offer comfort

The Fairy Godmother heard our wishes and just knew she needed to pay us a visit. Together with her help, our wishes came true and the story of Lily & George began.

Meet Lily & George: NZ's Favourite Soft Toy Collection

Since 2008, Lily & George have welcomed many new soft toy friends, as well as baby bibs, comforters, rattles and blankets to their family. Focused on providing toys and baby products of the highest quality, we are proud of how Lily & George have become firm favourites with parents and children in New Zealand, Australia and around the world.

Designed in New Zealand, we have created a range of soft toys which are always ready for an adventure, love having cuddles, listening to stories and are always ready to play. In fact, our toy range are ideal for developing a child's imagination and creativity through role play. 

Where to Buy Lily & George Products

The full range of Lily & George toys, baby bibs and blankets, comforters and rattles are available to purchase directly from our toy store. We offer free delivery NZ wide for orders $50 and over.

Lily & George toys will quickly become a special friend to your little one, and we have many parents purchasing a spare to keep aside just in case the original decides to visit the laundry, or set off on their own adventure from the stroller while out for a walk. This is highly recommended to prevent tears at bedtime!

We also have many fabulous Lily & George stockists with both physical and online stores throughout New Zealand and Australia too.

If you are a retailer interested in becoming a stockist of Lily & George, or have any questions about our products, we would love to hear from you. 

© Copyright Lily & George | Phone: 0800425432 | Rangiora, New Zealand