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Sustainability
is a journey, not a destination...
Along the way we have made changes to our practices to ensure a minimal approach to packaging. The packaging we do use is carefully thought out to reduce impact.
Some of our packaging is also made from plant based material and is compostable.
We have also begun utalising Recycled Polyester as of October 2024. To begin with, we have used this to replace the standard polyester stuffing in all of our products further reducing our environmental impact. Over time we will begin to phase in various recycled materials for the main fabrics as they become available and meet the stringent safety standards all of our products must meet.
We would love to hear your feedback, so if you have any tips, tricks or ideas in the sustainability space, feel free to drop us a line at
We'll be sure to take it on board and keep you up to date with progress along the way.
Recycled Polyester
At Lily & George, we proudly use recycled polyester filling in our soft toys—giving plastic waste a second life while creating cuddly companions children love. This eco-conscious choice helps reduce landfill and lowers our environmental footprint, all without compromising on softness or durability. Recycled polyester is lightweight, resilient, and hypoallergenic, making it perfect for hugs, playtime, and bedtime snuggles. By choosing toys with recycled filling, you’re not only choosing quality—you’re supporting a more sustainable future for our children and the planet they’ll grow up in. Every cuddle counts when it’s kind to the earth.
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