Gorgeous Soft Toys Designed for New Zealand Children
Designed in New Zealand, our whimsical soft toys are full of personality and always ready for an adventure. Whether it's sharing cuddles, listening to bedtime stories, or joining in imaginative games, our toys are created to be treasured companions through every stage of childhood. Their friendly faces and huggable textures make them perfect for encouraging emotional connection, creative role play, and everyday moments of magic.
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Meet Lily & George's Newest Friends
Cute Baby Comforters
Helping our littlest friends feel safe and content, our baby comforters are the perfect sleep association toy, helping to promote self soothing and resettling.
Soft Toy Bundles
Great things come in twos! Whether your little one wants coordinated cuddly toys, or one and a spare, our soft toy bundles provide plenty of love and laughter!
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Welcome to a world where fairytales come true & lifelong friendships are made
Like all good fairytales, the story of Lily and George begins with a twilight encounter on a warm summer's evening.
Once upon a time, a young girl named Lily stood humming a tune underneath a toadstool. Lily's dearest wish was that she had a friend to share her adventures with.
Attracted by her humming, a curious bumblebee named George came along. After listening to Lily for a moment, George began humming too, and the makings of a very special friendship began.
Lily enjoys daydreaming and making up songs about her adventures. A kind and thoughtful girl, she is always ready to listen and loves to plan new things to do with her friends. Lily will happily spend hours outside, playing games, telling stories and stopping to investigate anything that catches her fancy.
Always ready with a joke, George loves to hum along with Lily and remember the fun they had throughout the day. With a ready smile upon his face, George is quick to join in with whatever Lily and their friends are doing. Being a wee bit cheeky, his sparkly eyes tell stories of future adventures and make believe play.
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Playing it SAFE is Our Number One Priority
Every toy we make is manufactured with safety in mind
