The home of Lily & George - Toys to inspire playtime. 

Perfect toys for developing imagination and creativity through role play,  designed in New Zealand  for New Zealand kids.

Lily & George toys often become special friends to your little one and so we recommend the purchase of a spare to prevent any traumatic losses!

The full range of Lily & George toys, comforters and rattles is available to purchase online and get delivered to your door.

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Our customers love Lily & George!

We love your toys - me because they look cute and Amelie because they are so cuddly!


My 9 month old son loves his lion and his matching snuggly.  Awesome quality and such cute designs!