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Since 2008, Lily & George have welcomed many new soft toy friends, as well as baby bibs, comforters, rattles and blankets to their family. Focused on providing toys and baby products of the highest quality, we are proud of how Lily & George have become firm favourites with parents and children in New Zealand, Australia and around the world.

Designed in New Zealand, we have created a range of soft toys which are always ready for an adventure, love having cuddles, listening to stories and are always ready to play. In fact, our toy range are ideal for developing a child's imagination and creativity through role play.