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Since 2008, Lily & George has been creating soft toy friends and baby essentials loved by families around the world. Our range includes plush characters, comforters, bibs, rattles and blankets—each thoughtfully designed with quality, safety and timeless appeal in mind.

Designed in New Zealand, our toys are made for cuddles, adventures, storytelling and imaginative play. They’re created to grow with children, encouraging creativity through role play while becoming much-loved companions along the way.

Lily & George proudly partners with independent retailers and stockists across New Zealand, Australia and internationally.
If you’re a retailer interested in stocking our range, please visit our Wholesale page for more information.

If you’re looking to purchase Lily & George products, you can shop online or find your nearest stockist.

For all other enquiries—including orders, products or general questions—we’d love to hear from you.