Amy and Richie purchased Lily and George Toys 12 months ago. During that time Amy has been the face of the Lily and George taking care of all the day-to-day operations whilst Richie has worked in the background supporting both Amy and the business where possible.
Amy has come from a busy and varied background. With a degree in Geography, she started as an Environmental Planner and then, with Richie, buying a motel lease and running the business whilst raising their two young children. Richie’s background is equally as varied, having studied Adventure Tourism he worked as both a kayak and walking guide for several years before moving into the outdoor equipment & apparel industries. Since then, he has focused on both ecommerce and supply chain giving him a strong background for the operational side of Lily & George.
Not unaccustomed to a challenge in a different industry Amy & Richie have jumped into Lily & George and not looked back. Now responsible for most of the day-to-day operations Amy is also fine tuning her skills as a toy designer, with a little help from her two young children of course! Richie primarily focuses of the behind-the-scenes work ensuring our products are arriving on time and displayed beautifully online for all to see. They have a real passion for small business and really enjoy sharing their stories and experiences they have had along the way.